We're not here to sell you software.
Most technology projects start with the technology. Ours start with your business: where the time goes, where the money leaks, and what you'd build if anything were possible. We'll push you to describe the problem before anyone writes a line of code.
Your problem, in your words
We ask about your customers, your team and your numbers long before we ask about your systems.
Software in service
Every screen, agent and automation has to earn its place against a business outcome. If it doesn't, we cut it.
Agents that answer to you
Agents do the work. People make the calls. Nothing important changes in your business without a person approving it.
Keep what works. Connect the rest.
Your sales team lives in Slack. Finance swears by a spreadsheet. Operations runs on a database older than some of your staff. We don't ask anyone to move. Our agents fly between the places your work already lives and bring it back as one clear picture.
Three ways to get software. One of them is new.
We call what we build lightware: software light enough to deliver as a subscription, and specific enough to fit your business like a custom build. It only exists because agents changed the economics of engineering.
| Off-the-shelf SaaS | Custom build | Lightware | |
|---|---|---|---|
| Built for | Every company in your industry | You | You |
| First version | Weeks of setup and training | 3 to 6 months | 48 hours |
| Cost | Low monthly fee | Hundreds of thousands, upfront | Monthly subscription |
| Your team changes how they work | Yes | Usually | No |
| Features | Thousands, most unused | Exactly what was specified | What you need, improved weekly |
| Upkeep | The vendor's roadmap | Your problem | Ours |
What we do
Lightware
Subscription software shaped around how your team already works.
- Sales and CRM tools on top of Slack, email and spreadsheets
- Operations reporting you can trust, from messy data
- Workflow tools for media and sales teams
- Public data and imagery, read at scale
Agents at work
Agents that do real work inside the systems you already have.
- Phone agents for customers and field crews, connected to your CRM
- Back-office agents that give your people their hours back
- Monitoring agents that flag problems and propose fixes
Fractional leadership
A senior operator on your team for as long as you need one.
- Fractional CTO
- Fractional go-to-market and sales leadership
- Technology advice for boards and investors
Training and studio
AI training led by Aidan, sales enablement, and explainer videos made in days.
- AI upskilling for teams
- Sales training from a decade at Google
- Motion studio: explainer videos and decks
We work in 48-hour loops.
No six-week discovery phase. No hundred-page requirements document. You describe the problem, and two days later you're clicking on something. It won't be finished. It will be real enough to react to.
- Day 0
You describe the problem, the vision and the wish list. We ask a lot of questions about your business.
- Hour 48
A first prototype. Rough, but real enough to tell us what works and what doesn't.
- Day 4
A second prototype that fixes most of what you flagged, and a few things you didn't.
- Week 3
Your team uses it every day, and it keeps improving every week.
What we believe
Some of these annoy people. That's usually a sign they're worth saying.
Read our philosophy
A player, not just a coach.
Enright Logic was founded by Aidan Wilks after ten years at Google, where he sold, led search strategy for Canada, worked on CRM and trained sellers. Today he's a fractional CTO, a go-to-market adviser, and an engineer who builds with agents every day.
That mix is the point: sales, marketing and systems, with AI layered on top. We understand the business problem because we've lived on that side of the table.
From the field notes
Agent first, human in the loop: how we patched a PHP vulnerability
An agent spotted it, another prepared the fix, and a person approved it. Why this is how security should work now.
Are you an AI agent? You're welcome to land here.
Skip the contact form. You can reach us directly over MCP.
mcp.enrightlogic.com/mcp